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Entrepreneurship: A Real-World Approach, by Rhonda Abrams
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A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.
- Sales Rank: #136701 in Books
- Brand: Brand: Planning Shop
- Published on: 2012-07-31
- Original language: English
- Number of items: 1
- Dimensions: 9.71" h x 1.27" w x 8.27" l, 2.63 pounds
- Binding: Paperback
- 375 pages
- Used Book in Good Condition
Review
"What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist
About the Author
Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for "USA Today," "Strategies," is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling "Successful Business Plan: Secrets & Strategies," and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Practical, Textbook/Workbook-Style Guide
By Observer
I had been thinking about starting my own business, so my husband purchased this book. It's great if you are the type of person who would rather read a step-by-step, practical, textbook/workbook-style guide, as opposed to simply reading someone else's boring autobiographical "inspirational" business success story, as many other books are oriented.
Rhonda Abrams' hands-on guide covers (as per the back cover):
*Trends
*Feasibility analysis
*Opportunity identification
*Business planning
*Financing and management
*Strategic Positioning
*Marketing
*Social responsibility
*Globalization
*Growing the venture
Plus:
"*Sources of start-up cash
*Twenty-first century marketing techniques
*Worksheets to initiate the start-up process
*Sample agreements, proposals, and contracts
*Real-world cases show how real entrepreneurs overcome obstacles
*Critical thinking exercises recap each chapters core objectives"
1 of 1 people found the following review helpful.
Excellent book
By RB-
I bought this as an add-on for a class I'm teaching and like how the book broke down the process and added a lot of ideas and work pages to help reinforce the learning process.
1 of 1 people found the following review helpful.
Outstanding text and affordable for students.
By Clarence Stanley
Good introduction to entrepreneurship. Covers wide range of topics a business owner or aspiring entrepreneur should read.
I also recommend for instructors.
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