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Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The seventh edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements--light and color, space, time-motion, and sound--but also presenting in-depth coverage on how they are creatively used in television and film. Zettl's thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. Richly illustrated and now presented for the first time in full color, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.
- Sales Rank: #233548 in Books
- Brand: Brand: Cengage Learning
- Published on: 2013-01-01
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 8.50" w x .75" l, 2.75 pounds
- Binding: Hardcover
- 464 pages
- Used Book in Good Condition
Review
"SIGHT SOUND MOTION is still the 'gold standard' in the field, and other books only emulate Zettl's approach."
"This is the 'Bible' of media aesthetics. That's huge. Everyone uses it. Everyone knows it."
About the Author
Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University, where he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl is the author of VIDEO BASICS and TELEVISION PRODUCTION HANDBOOK, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. In addition, Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.
Most helpful customer reviews
4 of 5 people found the following review helpful.
You want to produce better TV/Film?
By Stephen Price Jr.
This book is a MUST read and MUST have for any aspiring filmmakers or TV producers. It is widely used and the only book that attempts to create a foundational theory of media aesthetics. Many production books touch on the theories behind the encoding of messages, but Zettl attempts to explain why audiences react the way they do to mediated productions. The only reason I'm giving this edition 4 stars instead of 5 is because some of the material seems dated, even though this is a brand new edition.
7 of 12 people found the following review helpful.
keep searching
By Johnny D
I had to work my way through this text for a senior level film class.
Wow. I'm a senior. I've been working and studying film/video for a number of years. I've never come across a textbook that is often times so overly technical and theoretical ever. I carry a 3.5 GPA. I consider myself a fairly intelligent guy. That being said, I've never endured a book that after reading the day's assigned material I found myself either sound asleep from boredom, or overwhelmed at the complexity of the theories being delivered and rarely thoroughly explained.
Filmmaking is an art. Yes, there are technical aspects to it that you need to know. But, at its essence, it is an art. This book attacks the topic as a series of mathematical equations and scientific formulas.
One last thing .... this book is ridiculously over priced. Beg your professor to find a different text. If they won't bend, save yourself a LOT of money and just rent it.
0 of 1 people found the following review helpful.
Four Stars
By Amazon Customer
Great condition so easy and cheap to be able to rent it for the amount of time I needed!
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